2006 California Boating Safety Report
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On-going partnerships with educational institutions, aquatic centers, and non-profit organizations provided crucial safety information to students and the general public. Additionally, DBW sponsored a statewide radio and outdoor media campaign to promote life jacket use, environmental stewardship, and boating safety course participation. Exhibit ES-3 provides a summary of DBW’s safety education outreach programs. Exhibit ES-3
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AquaSMART Elementary Education Program: |
50,000 participating students |
AquaSMART Live! Elementary Program: |
48,000 participating students |
AquaSMART Boating High School Education Program: |
11,823 participating students |
Poster Contest (14th Annual): |
2,319 entries |
General Educational OutreachHome Study Course35,000 courses distributed Boat ShowsIn 2006, DBW attended over 15 events and reached over 30,000 boaters. Aquatic Center GrantsGrants were given to 37 organizations for scholarships for the purchase of boats, equipment, and related safety supplies, and approximately 80,000 individuals were trained. Tri-State Boating Safety FairIn partnership with the Arizona Game and Fish Department and the Nevada Department of Wildlife, DBW sponsored the second-annual Tri-State Boating Safety Fair on May 6, 2006. PublicationsIn 2006, DBW distributed 1.2 million copies of boating safety literature to the public. DBW’s Public Information Unit publishes and distributes more than 50 different boating safety publications. Spanish Language OutreachDBW continues to provide the Spanish-speaking community with educational boating and safety literature. Multimedia Boating Safety Awareness CampaignDBW launched a new media campaign with a new slogan: If it’s your boat, it’s YOUR responsibility. This new campaign used victim testimonials to drive home the safety message. The campaign’s outdoor component consisted of permanently posted wall graphics and mobile billboards that visited marinas up and down the state on popular holiday weekends. The campaign also partnered with three television stations in Northern and Southern California for special-event promotions and life jacket giveaways. DBW Safety TeamBetween Memorial Day and Labor Day, the safety team’s “Responsibility” bannered pontoon boat made appearances at more than 40 marinas and launch ramps in 2006. Over 2,000 boating safety quizzes were taken during the promotional period. Get Hooked on H2O
DBW continued its campaign promote water as the boater’s choice of beverages by partnering with AM1470 Radio Disney, CBS Radio, and Togo’s. The campaign reminds collective clients/audiences in Northern California to drink water, not alcohol, while boating and wear your life jacket. Additionally, DBW and AM 1470 Radio Disney sponsored “Kid Casters,” a casting call for children 14 and under to audition to produce boating safety messages for the airwaves. Life Jacket Loan ProgramDBW continues the Life Jacket Loan Program, partnering with fire stations and other voluntary venues to offer free short-term life jacket use for the public. Loan locations have gradually increased over the years to extend beyond the Greater Sacramento area and the location list is posted on DBW’s website. T-Shirt ProgramDBW continues partnering with marine law enforcement units, the U.S. Coast Guard Auxiliary, and the U.S. Power Squadrons to distribute T-shirts aimed at increasing the use of life jackets by children under the age of 13. National Safe Boating Week EventsDuring National Safe Boating Week, the week before Memorial Day weekend, DBW sponsored the following events:
Other ProgramsSafe Kids CoalitionDBW participates on the Greater Sacramento Safe Kids Coalition under the Drowning Prevention subcommittee. As a river city, that also has a number of lakes and the Sacramento-San Joaquin Delta in close proximity, Sacramento has a need to protect its children from drowning when boating or recreating near the water. DBW provides educational materials for outreach to the community and expertise on open water activities and incidents. California Clean Green Boating NetworkDBW continues to participate in the California Clean Boating Network (CCBN). This network consists of a collaboration of government, environmental, business, boating and academic organizations working to increase and improve clean boating education efforts in California. Through the exchange of information and consideration of new trends in clean boating practices, CCBN members increase their ability to educate the boating public about clean boating practices.
Abandoned Watercraft Abatement ProgramDBW administers a program for the removal of abandoned watercraft and substantial navigational hazards from California’s waterways. The Abandoned Watercraft Abatement Fund (AWAF) program grants funds to local public agencies for the removal, storage, and disposal of these navigational hazards. In the 2005/06 fiscal year, a total of $499,662 was allocated to 11 public agencies for the removal and disposal of abandoned vessels and other substantial hazards to navigation. |
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New programs developed in 2006 focus on improving public outreach and expanding law enforcement training. Enhancements to existing programs reflect changing accident statistics and key safety concerns. Exhibit ES-4 presents a summary of 2006 program enhancements and initiatives. Exhibit ES-4
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