2005 California Boating Safety Report

Section 5

2004-2005 New Laws and Enhancements

A. New Laws

Removal of Abandoned Vessels

It is now easier for local agencies to remove abandoned vessels and other wrecked property. Specifically, the new law:

Establishment of the San Francisco Bay Area Water Trail

The creation of the San Francisco Bay Area Water Trail will link access to the waters of San Francisco Bay and Suisun Marsh that are accessible for navigation by human-powered boats and beachable sail craft. The California Coastal Conservancy will lead a partnership of government, nonprofit groups, businesses, and all other interested parties, to plan and implement the San Francisco Bay Area Water Trail.

Increase in Vessel Registration Fees

The two-year vessel registration renewal fee collected by the Department of Motor Vehicles has increased from $10 to $20. The money collected by the registration fees would be appropriated in the following ways:

B. Program Enhancements

The Department created and produced two new 30-second radio messages, Angler Jack and No Brakes, addressing the importance of life jacket usage and safe speed respectively.

Media Outreach

Television Outreach to Anglers

The 2004 boating accident statistics revealed that one third of boating fatalities in California were fishing-related. Of these victims, all drowned and the majority were not wearing a life jacket.

Because of these findings, the Department decided to create a radio and television safety campaign specific to anglers. The key message encouraged anglers to not only wear life jackets when underway to fish, but also to continue to wear them while fishing.

In 2005, the Angler Jack and his Life Jacket television spot aired on the Outdoor Life Network and ESPN 2 over a nine week period between 5 a.m. and 10 p.m. during fishing-related programming. Additionally, a complementary Angler Jack radio message was created and aired during fishing programs throughout the summer in four of California’s major boating markets. The spot ran for 14 weeks in San Francisco, San Diego and Los Angeles, and 26 weeks in Sacramento.

Television Boating Safety Promotion

Premiering Labor Day 2005, the Department’s Boating Safety Awareness campaign forged a partnership between a local television news program, a local aquatic center, and the Division of Boating and Waterways to heighten awareness of boating safety in the San Diego area. Safety announcements were aired during the morning local newscast throughout the week leading up to the holiday weekend, and prime placement was provided on the station’s website for prize giveaways. The week culminated with “live” cut-in reporting during the Friday morning newscast featuring the Mission Bay Aquatic Center and an on-site life jacket giveaway.

Radio Messages

With the evolution of iPods and satellite radio, among other new technology, traditional radio stations shortened their commercial breaks to stay competitive. Therefore, two of the 2004 spots, Bev Lite and CO Kills, were converted into 30-second spots.

In addition, two new 30-second spots, Angler Jack and No Brakes, were created. These new spots were created to increase life jacket use for anglers (see Radio & Television Campaign for Anglers) and safe speed, respectively. These spots combined a humorous approach with a safe boating message.

Spanish Language

In 2005, a Sacramento Univision television station gave the Department the opportunity to relay boating safety information to the Spanish-speaking community. Pre-recorded and live feed interviews took place during the summer months.

Other Outreach to the Public

Life Jacket Loan Program

In 2005, additional fire districts in Placer and San Joaquin Counties joined the Department’s Life Jacket Loaner Program. A current list of loan locations can be found on the DBW website at http://dbw.ca.gov/lifejacket.asp.

Brochure—Boating Safety Classes

The Department completed work on a brochure that promotes hands-on boating safety courses and contains information on classes offered by aquatic centers have partnered with the Department. This brochure is currently being distributed.