Executive Summary

2000 California Boating Safety Report

Exhibit E-3
2000 Boating Safety Education Programs

Education Programs

AquaSMART Elementary Education Program

500,000

participating students

AquaSMART High School
Education Program

35,000

participating students

Home Study Course
(General Public)

35,000

courses mailed

Poster Contest
(Sixth Annual)

6,000

entries


Aquatic Center Grant Program

Grants to universities and non-profit organizations for scholarships for the purchase of boats, equipment, and related safety supplies

120,000

individuals trained


Public Outreach Programs

In 2000, Department representatives:

  Attended numerous events to distribute boating safety literature and answer questions for the public.

  The Department continues an outdoor media campaign focusing on areas with the greatest number of accidents. This campaign consisted of 52 stationary billboards and 10 mobile billboards which traveled to waterways throughout the summer, particularly on major holiday weekends. Special emphasis has been placed on educating anglers in this campaign.

  The Department has also increased outreach efforts to anglers by placing articles and messages in fishing publications throughout the State.

  Expanded a radio campaign targeting areas of California with the highest accident rates. Safety messages regarding PWC operation, river safety and overall boating safety were added to the messages already being aired promoting life jacket use and the dangers of mixing alcohol and boating. These messages were aired by more than 30 stations throughout the State.

  Increased outreach efforts to boaters at the water by:

  Partnering with the California Coastal Commission's Adopt-a-Beach Program to put safety posters on refuse barrels on the docks and in picnic areas.

  Placing all-weather safety posters at launching ramps, fuel docks, trash receptacles and park entrances. Distributed 1.2 million copies of boating safety literature.

Abandoned Watercraft Removal Program

  In 2000, a total of $341,685 was allocated to 9 public agencies for the removal and disposal of 75 abandoned vessels and 15 other substantial hazards to navigation.

California Division of Boating and Waterways, May 2001