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Stockton Woman Wins “Wear It California!” Sweepstakes


Contact:  Gloria Sandoval (916) 651-5692
cell (916) 715-1657

October 23, 2009

SACRAMENTO – The Department of Boating and Waterways (DBW) has selected Elizabeth Russell, from Stockton as the winner of the 2009 Wear It California! Sweepstakes. Russell will be awarded a $1,000 Bass Pro Shops Shopping Spree Saturday, Oct. 24 at 12:50 p.m. at the Manteca Bass Pro Shops location, 1456 Bass Pro Drive.

“Bass Pro Shops is excited to once again be a partner of the Wear It California! effort,” said Manteca Bass Pro Shops Store Manager Dan Dugger.  “We are supportive and congratulatory of the campaign and its many partners for their hard work and dedication toward safer boating.”

Participants entered the contest by filling out a pledge card or a survey at event locations, or by filling out an online survey. Russell’s survey was selected at random.

This is the second year that the Wear It California! campaign and Bass Pro Shops have joined together to educate and promote life jacket usage in the hopes of increasing wear rates among recreational boaters and water enthusiasts in the Delta.

The 2009 campaign ran from Memorial Day to Labor Day and consisted of ten marina events along the Sacramento-San Joaquin Delta and numerous educational events in the Northern California region. It was promoted by DBW, the U.S. Coast Guard and the National Safe Boating Council as part of a national effort designed to increase life jacket wear rates among recreational boaters by distributing adult inflatable life jackets to those who pledge to wear them.

Since the inception of the campaign, wear rates have been increasing each year, from six percent in 2007 to 13 percent in 2008. Preliminary results indicate a significant increase in 2009.

For more information on the Wear It California! campaign, please visit www.WearItCalifornia.com.