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Last Opportunity to Receive an Inflatable Life Jacket this Summer

Contact:  Gloria Sandoval (916) 651-5692
cell (916) 715-1657

September 3, 2009

SACRAMENTO – The 2009 Wear It California! life jacket campaign will conclude at a Sept. 5 event at Tower Park Marina in Lodi. The campaign has distributed close to 700 inflatable life jackets to boaters on the Sacramento-San Joaquin Delta this summer.

At the event, which will take place from 9 a.m. to 2 p.m., life jackets will be distributed along with boating safety materials. To be eligible to receive a life jacket, boaters must be over the age of 16 and present a signed pledge card to the Wear It California! crew at the event. The pledge card, which states that boaters promise to wear a life jacket while boating, can be downloaded from the campaign’s Web site, www.WearItCalifornia.com, or can be filled out the event. Life jacket supplies are limited.

Boaters are also invited to enter the campaign’s summer sweepstakes contest to win a $1,000 shopping spree courtesy of Bass Pro Shops. There are two ways boaters can win: visit www.WearItCalifornia.com and complete the online survey or meet up with the Wear It California! during the event and complete a pledge card. By providing contact information, names will be entered for the final drawing taking place in late September 2009.

The Wear It California! campaign, promoted by the U.S. Coast Guard and the California Department of Boating and Waterways, is part of a national effort designed to increase life jacket wear rates among recreational boaters and sport enthusiasts. For the past two years, the California campaign has been successful in promoting life jacket use in the Sacramento-San Joaquin Delta. Wear rates rose from six percent in 2006 to 13 percent in 2007, while remaining largely flat in other areas of the country. This measured success has motivated other states to adopt the program in their communities.

For more information about the Wear It California! campaign, please visit www.WearItCalifornia.com or call (916) 327-1832.